Recommendations

Pages that rank and are not clicked, and what they fail to say — in their title and description, or in the words a visitor meets first.

/driver-guide/5title & descriptionnot yet applied

Draws 158 impressions and 0 clicks at position 8.67, over 9 days.

Its title and description never say: whatweavezonesareaswherezonedrivingweavingwhats

Drawn from 58% of this page’s impressions — the words Google names. There may be more.

42pos 9.0weave zone
9pos 7.3when approaching the crest of a hill on a two-lane highway:
7pos 8.1what is a weave zone
7pos 8.9whats a weave zone
5pos 7.4what are weave zones

Its title today: Lane selection and position in your lane — Alberta Driver's Guide65/60

What to do: Rewrite this page's title so it contains “weave”, “zone” and “what”. 6 more of the missing words are listed above — work whichever fit into the description.

We measure clicks per impression, compared against what this page’s position normally earns. Its position and impressions may move — a title is a mild ranking signal — but that is not what we are claiming, and any gain from it is subtracted before we say this worked.

Starts a 28-day measurement, then says whether it helped — including when it did not. We notice a title change on our own too; this just says so sooner.

Stops us raising this. If the page later fails on a different set of words, that comes back as a new recommendation.