Pricing

They test the change you specify. We say which change to make — and then tell you whether it worked, including when it did not.

What that means, and what we will not claim

Starter

CA$29.00 / month

One site, watched every day: the pages that rank but don't get clicked, with the replacement copy written and measured.

  • 1 brand
  • 2 seats
  • 5 proposals per brand, per day
  • CA$21 of AI a month

Growth

CA$79.00 / month

Up to three sites and five people, for a business with more than one web presence.

  • 3 brands
  • 5 seats
  • 10 proposals per brand, per day
  • CA$55 of AI a month

Portfolio

CA$149.00 / month

Five sites and ten seats, for studios and agencies running search for their clients.

  • 5 brands
  • 10 seats
  • 10 proposals per brand, per day
  • CA$104 of AI a month

What the limits actually mean

Every number on a plan above is one we can count, and each is enforced when you try to exceed it rather than reconciled later. A brand is a site we watch. A seat is a person in your organisation, and an invitation you have sent but nobody has accepted holds one — otherwise the person who discovers you are full is a colleague who did nothing wrong. Proposals are the pages we write replacement copy for in a day. The AI budget is what the AI model that writes that copy may cost in a month, summed from the actual cost of each call. Model providers bill in US dollars and we convert that spend into this plan's currency, so every number on a card is in the same money as its price.

What we do not promise

We never promise your page will rank higher. A better title changes whether people click a result, not where it sits — and a tool that blurs those two is a tool you cannot check.

We also do not run a controlled experiment on your site. We compare a page against its own past, which a seasonal shift or a Google update can confuse — so when a page is too quiet to tell, we say we could not tell rather than reporting no change. Every recommendation keeps its verdict, including the ones that did not help.

What we learn from you

We learn from every customer's results, and that learning improves every other customer's recommendations — including your competitors'. What leaves your account is patterns, never particulars: how search results get read, never your URLs, your titles, your queries or your numbers.

Exactly what pools and what never does — worth reading before you buy, not after.